In sport, talent can take you only so far. You have to put in the hard work. That's how we know that our approach to product innovation will ensure that talent and work ethic, enhanced by our unique brand of sports nutrition, endorsed by gold standard science is the key to improving performance and continuing personal best success. True innovation isn't just new and different; it's new and better.

From the USA, Genr8 is a brand you can trust because it has been repeatedly tried, tested and trusted by top athletes in a wide variety of sporting disciplines over many years. Genr8 pioneered the introduction of super soluble Vitargo in the USA and UK (S2) and now introduces a much improved second generation product (VS2) with even bigger and better results.

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